![]() Nearly 200 included reports of damage to homes or belongings, including charred walls and fried cellphones.Ī growing number of AmazonBasics products, which the company promotes heavily on its site, have become bestsellers since the line’s inception, and many have ratings above four stars, according to Marketplace Pulse research.More than 10% of the reviews identified by CNN reported that products had caught fire – in some cases describing how flames shot out of the devices.Using keywords including “fire,” “dangerous” and “burn,” reporters identified more than 1,500 reviews about AmazonBasics electronics and appliances posted by US customers on from 2016 through early 2020 that described safety-related issues.Its mission: identifying everyday items that Amazon can create at a similar or higher quality and lower price point when compared to existing name brands – a strategy also employed by companies such as Costco and Target. Launched in 2009, AmazonBasics has grown to offer more than 5,000 products, according to the retailer. It was sold by one of Amazon’s popular private label lines, AmazonBasics, which offers budget-friendly products including consumer electronics, household appliances, home goods and office accessories. The cord had been branded with the name of the world’s largest online retailer: Amazon. His report stated the cord experienced a short circuit, and while it was unclear why this happened, “the heat produced by the cord ignited the upholstery for the office chair.” ![]() Part of the cord was hanging off the chair and still intact, but the other side was stuck to the seat and had melted into a bare wire, he said in his report and an interview with CNN.ĭignoti ultimately concluded that the fire originated with the cord Parra was using to charge his cellphone. ![]() (Courtesy Wethersfield Fire Marshal’s Office)īut most interesting to Dignoti was a white USB cord. The fire at Austin Parra’s home originated with an AmazonBasics USB cord, Fire Marshal Anthony Dignoti determined. ![]()
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